A multi-service professional firm needed one site that conveyed authority across distinct practice areas without splintering into separate brands. We built one identity, multiple specialized intake pipelines.
Meridian wanted to project a single trusted brand while letting each practice area (consulting, advisory, project management, strategy) have its own intake conversation. The challenge was authority without fragmentation.
C-suite and director-level decision makers evaluating a firm for a multi-month engagement.
Type-driven design, restrained palette, white space — the visual vocabulary of a firm that bills by the day.
Each service line needed its own qualifying questions without making the homepage a maze.
A single coherent property that scales from one-page overview to deep-dive practice pages, with intake forms that route by service line into a unified CRM.
Serif display + sans body, neutral palette with one accent, voice that earns the engagement instead of selling it.
One page per service line with depth (case studies, methodology, team, FAQ) without losing the firm's overall narrative.
Forms per practice that capture qualifying questions specific to that engagement type. All consolidate into one CRM queue.
Senior practitioner pages with credentials, prior engagements, publications, and direct contact paths for the right buyer.
Anonymous client examples with measurable outcomes — the proof a buyer needs without breaking confidentiality.
Per-practice content pillars targeting the exact phrases enterprise buyers search when scoping a firm.
Type-driven, restrained, authority-first, multi-practice intake. The right shape for a professional firm that bills senior rates.